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Fusion16 is a 3 days graduation show held by NYP's School of Interactive Design every year to showcase the work of the graduating students.
Concept
Every year, Fusion is branded differently with a definite answer. This year, we have branded We Are as an indefinite answer.
As graduating students in SIDM, we are versitile, we are creative, and together, we are one. We Are is an unfinished statement that can be used endlessly, such as our creativity.
Motifs were created to symbolise each course.
Branding Guidelines
Lanyard design for graduating students and staff.
Posters design to give information about We Are, and to indicate specifically the 3 days event.
Goodie bag gifts for the visitors coming to We Are.
At the location, a We Are structure will be placed to represent the event.
To further emphasis on the creativities of SIDM and the representing courses, the location also was designed with the motifs.
Concept
A rebrand of NONG by promoting the purchase of their Farming Essentials.
Sharing now has changed as sharing online is now extremely easy. We want to portray the right way of sharing by sharing your life and interest with somebody, as it build bonds and thus you two will grow together.
Logo of Nong
The logo is made out of their previous Nong logo, and as we want to promote farming essentials, the shape of the pot and the colour of the soil to represent Nong.
Stationery
Marketing Strategy
Advertising through posters and flyers in schools. A competition will be held where students will design tote bags in pairs, and upload their design online by tagging
#BetterTogether.
The chosen winner will then win Nong's farming pack for beginners.
Packaging Design
The idea of Better Together tells the audience that two is better than one.
Therefore Nong's farming essentials were redesigned in a way where beginners can share thier products easily.
Infographics
A summery including marketing costs
Online Marketing
A video to promote #BetterTogether
SavourBites is a fictional company branded from Singapore's favourite local snack, Kacang Putih, into a modern crunchy snack.
Concept
Crunch it, Munch it, Savour it!
The essence picked out from the Kacang Putih snack is the
-Variety of nuts in different flavours
-Traditional Snack promoting family time
Logo of Savourbites
Savouring each flavour in every bite
Letterhead
Marketing Technique
It is set to be in a supermarket as most families will visit. It is painted in bright red to capture the attention of shoppers, and also to show the tradition of Savourbites.
Incorporatee is a Singapore based T-shirt and accessories printing company founded in 2015. In this project, we have worked on the slogan, and the website design.
Concept
"We are not just about business,
we also prioritise partnership with our customers."
Therefore, we have came up with the slogan:
" Your Needs are Our Focus "
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